1.3+MultiModal+Text+Information

Multimodal Text


 * __Semiotic Systems __**
 * __Linguistic __**- the code and conventions of texts. An understanding of how words, clauses and punctuation combine to make meaning.

Placement- meaning of colours and where they are used in the image Saturation- intensity of colour used Tone- the amount of light/dark used. This can also create key focal points. Media, opacity, transparency- indicates quality or make-up of what is being depicted //Questions: Is there a lot of colour used? Are the colours light or dark? What impression do they give you? // || //Questions: Are there any objects in the image? How does the image use texture to represent the object? What is the texture like? // || A line is a mark made by a moving point and having psychological impact according to its direction, weight, and the variations in its direction and weight. It is an enormously useful and versatile graphic device that is made to function in **both** visual and verbal ways. It can act as a symbolic language, or it can communicate emotion through its character and direction. Line is not necessarily an artificial creation of the artist or designer; it exists in **nature** as a structural feature such as branches, or as surface design, such as striping on a tiger or a seashell. Symbolic Use of lines: Vertical – feeling isolated or lack of movement Horizontal- feeling calmness, lack of strife Doorways-square- solidarity, security Right angles- unnatural Diagonals- off balance, out of control Jagged- destruction, anger Curved- movement
 * __<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Visual- __**<span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;"> the way elements depict an image. It is not universal but culturally influenced, however technology globalisation and influence of design and media are bridging this differentiation.
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Colour || <span style="color: black; font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Color is one of the most powerful of elements. It has tremendous expressive qualities. Understanding the uses of color is crucial to effective composition in design and the fine arts.
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Texture || <span style="color: black; font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Texture is the quality of an object which we sense through touch. It exists as a literal surface we can feel, but also as a surface we can see, and imagine the sensation might have if we felt it. Texture can also be portrayed in an image, suggested to the eye which can refer to our memories of surfaces we have touched.Textures are of many kinds: **Bristly, rough, and hard** -- this is what we usually think of as texture, but texture can also be **smooth, cold and hard**, too.
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Line || <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Line is a visual element to describe movement of dots in an image.

//<span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Questions: What sorts of lines are used in the image? What impression do the lines give you? Do the lines make it an action image? Do they connect any people or objects? Are there invisible lines in the image? // || <span style="color: black; font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Form and shape can also be described as either **<span style="font-family: 'Century Gothic',sans-serif;">organic ** or **<span style="font-family: 'Century Gothic',sans-serif;">geometric. ** Organic forms such as these snow-covered boulders typically are irregular in outline, and often asymmetrical. Organic forms are most often thought of as naturally occurring. //<span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Questions What kinds of shapes are shown? Do they have clear outlines? Is there one shape used more than another? Do the shapes suggest a theme? Do the shapes have hard or soft edges //<span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">? || <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Eg soft whispers can create intimacy, shouting creates distance <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Accentuation on key words to create meaning || <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Fast pace- excitement <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Slow paced calming <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">It can draw attention to atmosphere ||
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Form, shape and space || <span style="color: black; font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Form and shape are areas or masses which define objects in space. Form and shape imply space; indeed they cannot exist without space.There are various ways to categorize form and shape. Form and shape can be thought of as either two dimensional or three dimensional. **<span style="font-family: 'Century Gothic',sans-serif;">Two dimensional form ** has width and height. It can also create the illusion of three dimension objects. **<span style="font-family: 'Century Gothic',sans-serif;">Three dimensional shape ** has depth as well as width and height.
 * <span style="color: black; font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Hue and value **<span style="color: black; font-family: 'Century Gothic',sans-serif; font-size: 10pt;"> are very important cues that tell us whether an object is near or far. In general, we tend to read warm hues as being closer that cool hues.
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Framing || <span style="color: black; font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Type of shot and angles used to create meaning. ||
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Editing || <span style="color: black; font-family: 'Century Gothic',sans-serif; font-size: 10pt;">How creator puts images together to give meaning. Parallel Cutting- use of spilt screen to look forward or backward. Speed- effects mood, draw attention to meaning, Inserts Pacing and Transitions. ||
 * __<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Audio __**
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Volume and auditability || <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Indicates moods and emotions
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Pace || <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Speed sound is delivered

<span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Proximity || <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Indicates relationships and social conventions || <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Mood, emotion, agreement, disagreement or disinterest || <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">The ways people use height, weight and build as part of posture can indicate similar aspects of attitude, emotion and character. ||
 * __<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Gestural __**
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Body contact
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Body position || <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Interaction- can indicate power, intimacy, aggression, compliance, respect ||
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Appearance || <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Indicates personality, social status and culture ||
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Facial expressions || <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Eyebrows, eyes, position of mouth, size of nostrils…
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Posture || <span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Interpersonal attitudes, emotional states, nature of character.


 * __<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Spatial- __**<span style="font-family: 'Century Gothic',sans-serif; font-size: 10pt;">Understanding the components of position (Left-right- Top-bottom- values in society, Foreground/background- importance), distance and framing.

<span style="font-family: 'Comic Sans MS',cursive; font-size: 110%;">Activity Ideas <span style="background-color: #ffff00; color: #000000; font-family: 'Comic Sans MS',cursive; font-size: 110%; text-decoration: none; vertical-align: baseline;">Students are given a set of digital pictures and, in small groups are given the challenge to try and sort picture into design element category.

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Storyboard Ideas:

<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Story Title _ Names:__
 * 1. || 2. || 3 || 4 || 5 ||
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Text || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Text || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Text || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Text || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Text ||
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Type of shot/ angle || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Type of shot/ angle || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Type of shot/ angle || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Type of shot/ angle || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Type of shot/ angle ||
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Visual Features || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Visual Features || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Visual Features || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Visual Features || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Visual Features ||
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Music || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Music || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Music || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Music || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Music ||
 * <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Gestural || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Gestural || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Gestural || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Gestural || <span style="font-family: 'Century Gothic',sans-serif; font-size: 12pt;">Gestural ||